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| Ed Ruscha at Gagosian gallery NYC |
Opening Tuesday night, and running until April 27, Gagosian Gallery in Chelsea, NYC, presents
an exhibition of Ed Ruscha’s artist books together with books
and works of art by more than 100 contemporary artists that respond
directly and diversely to Ruscha’s original project. Organized by Bob
Monk, “Ed Ruscha Books & Co.” has been drawn from private
collections, including Ruscha’s own. Most of the books are installed so
that viewers can interact with them and browse their pages.
Inspired by the unassuming books that he
found on street stalls during a trip to Europe, in 1962 Ruscha
published his first artist book, Twentysix Gasoline Stations under his own imprint, National Excelsior Press. A slim, cheaply produced volume, then priced at $3.50, Twentysix Gasoline Stations
did exactly what its title suggests, reproducing twenty-six photographs
of gasoline stations next to captions indicating their brand and
location. All of the stations were on Route 66, the road mythologized by
the eponymous TV series and in John Steinbeck’s The Grapes of Wrath.
Ruscha’s book traveled more or less west to east, from the first
service station in Los Angeles, where he moved as a young man, back to
Oklahoma City, where he grew up.
Initially, the book received a poor
reception, rejected by the Library of Congress for its “unorthodox form
and supposed lack of information.” However, during the sixties it
acquired cult status, and by the eighties it was hailed as one of the
first truly modern artist's books. Ruscha followed up Twentysix Gasoline Stations (1962) with a succession of kindred publications, including Some Los Angeles Apartments (1965), Nine Swimming Pools and a Broken Glass (1968), and Real Estate Opportunities
(1970), all of which combined the literalness of early California pop
art with a deadpan photographic aesthetic informed by minimalist
sequence and seriality.
Ruscha’s artist books have proved to be deeply influential, beginning with Bruce Nauman’s Burning Small Fires (1968), for which Nauman burned Ruscha's Various Small Fires and Milk (1964) and photographed the process. More than forty years later, photographer Charles Johnstone relocated Ruscha's Twentysix Gasoline Stations in Cuba, producing the portfolio Twentysix Havana Gasoline Stations (2008). The most recent homage is One Swimming Pool (2013) by Dutch artist Elisabeth Tonnard, who re-photographed one of the photographs from Ruscha's Nine Swimming Pools and a Broken Glass (1968) and enlarged it to the size of a small swimming pool, consisting of 3164 pages the same size as the pages in Ruscha's original book. The pages of this ‘pool on a shelf’ can be detached to create the life-size installation.
Ruscha’s artist books have proved to be deeply influential, beginning with Bruce Nauman’s Burning Small Fires (1968), for which Nauman burned Ruscha's Various Small Fires and Milk (1964) and photographed the process. More than forty years later, photographer Charles Johnstone relocated Ruscha's Twentysix Gasoline Stations in Cuba, producing the portfolio Twentysix Havana Gasoline Stations (2008). The most recent homage is One Swimming Pool (2013) by Dutch artist Elisabeth Tonnard, who re-photographed one of the photographs from Ruscha's Nine Swimming Pools and a Broken Glass (1968) and enlarged it to the size of a small swimming pool, consisting of 3164 pages the same size as the pages in Ruscha's original book. The pages of this ‘pool on a shelf’ can be detached to create the life-size installation.
“Ed Ruscha Books & Co.” will coincide with the publication of MIT Press's Various Small Books: Referencing Small Books
by Ed Ruscha (2013), which documents ninety-one of the books inspired
by Ruscha’s own, reproducing covers and sample layouts from each, along
with a detailed description. Various Small Books… also includes selections from Ruscha’s books and an appendix listing most of the known Ruscha book tributes.
Carol Vogel's piece in the February 28, New York Times, Conceptual Inspiration, by the Book, is well worth a read. This bit resonated with me:
50 years ago Mr. Ruscha saw creating books as a cheap way to get his work in front of the public. Today there appears to be a kind of backlash against the digital universe, as artists are again embracing the notion of artist books despite the proliferation of electronic reading devices. “The quality of images on the Internet is deplorable,” said Mr. Monk, a Briton who lives in Berlin and creates books. “And printing these days has actually gotten cheaper.”
50 years ago Mr. Ruscha saw creating books as a cheap way to get his work in front of the public. Today there appears to be a kind of backlash against the digital universe, as artists are again embracing the notion of artist books despite the proliferation of electronic reading devices. “The quality of images on the Internet is deplorable,” said Mr. Monk, a Briton who lives in Berlin and creates books. “And printing these days has actually gotten cheaper.”
At the Center for Curatorial Studies at Bard College in
Annandale-on-Hudson, N.Y., the demand for artist books and even
exhibition catalogs has not diminished despite the availability of art
books that can be seen online. “The book is a more intimate engagement
with the artist,” said Tom Eccles, director at the Center for Curatorial
Studies. “We find that we’re getting more visitors to our library than
to our exhibits, in part because libraries are social spaces. Books have
a durational audience. People still want a material relationship with
the real thing.” You can read the complete New York Times piece HERE.
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| Ed Ruscha in 1970 |
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