I've just had a skype conversation with Jeroen Kummer, partner in the Utrecht based design company Kummer and Herrman. K&H are designing my new book with UK publisher Dewi Lewis which will launch in the northern Spring.
On the wall behind Jeroen was what looked like a framed poster of a flag. I asked him about it and he said it was by British conceptual artist Billy Apple. Ah ha, I said... Billy is in fact a New Zealander and I was talking to him here in Auckland only last Saturday. Small world indeed.
Jeroen explained that the work on his wall was a ready-made poster devised in 1962 for a Young Commonwealth Artists' show. In 2009 Kummer and Herrman reused the poster for a major solo Billy Apple show at Witte de With Centre for Contemporary Art in Rotterdam. The show was in two parts opening four weeks apart. The first part - A History of the Brand followed by Revealed / Concealed.
You can check Kummer and Herrman out HERE. They are great designers.